Better data for a better world.

Our team brings together expertise in technology and nonprofit development. We believe that tech built for real people can make the world a better place.

We don't just build software - we walk alongside customers to understand their mission, challenges, and daily realities as they support some of the world's most vulnerable communities. We care about empowering the people who dedicate their lives to this important work, making their jobs easier so they can focus on what matters.

Simple. Accessible. Affordable.

Simba Labs

Meet the founders

Simba's founders have been here from Day 1. Our broader team is co-located across Southern California, Raleigh-Durham, and London.

April Stephenson

April Stephenson

COFOUNDER, CEO

M.Sc., Social Innovation & Entrepreneurship, LSE

April has worked in risk & decision science at Venmo, PayPal, and Amazon. She got the idea for Simba while doing fieldwork in Nairobi, and loves books.

Katie Simon

Katie Simon

COFOUNDER, CTO

B.S., Computer Science, Columbia University

Katie has built product at multiple startups and companies like Venmo and Bank of America/Merrill Lynch, with a side hustle in comedy in NYC & LA.

Robert Morris

Robert Morris

COFOUNDER, CFO

M.Sc., Social Innovation & Entrepreneurship, LSE

Born and raised in rural South Africa, Rob has worked in in nonprofit innovation and accounting. He's the biggest cricket fan in the United States.

Our story

2019
April has the idea for a mobile data tool while collecting dissertation field data in an informal settlement in Nairobi.
2020
The name “Simba” is coined and the concept explored during LSE coursework.
Rob & April refine the model in light of Rob’s work in Africa and Central Asia while on a roadtrip in Italy.
2021
April & Katie agree to explore building Simba as a tech-for-good startup.
The first MVP is built as a savings platform and iterated on with potential users; April & Katie present Simba at Web Summit Lisbon.
2022
Based on feedback, Simba pivots the core concept and formally incorporates, signing its first customers.

The team participates in OCEAN accelerator and secures its first funding.
2023
Simba launches its MVP and begins operating in 9 countries, conducting user research in Nicaragua and deep-diving impact measurement ecosystems at Oxford University's Impact Measurement Programme.
2024
Simba Labs R&D program is launched and onboards an expanded beta.

The team executes their first in-person deployment in Uganda and Kenya.
2025
Simba operates in 56 countries with 9.5x annual growth; the remote team of eight is located in Southern California, Raleigh-Durham, and London.

Simba V1 is launched and poised to serve a broader market.

View our 2024 Annual Report

View report

Chat with us.

We love learning about projects in the field and thinking about how tech can be used to make the world a better place. If you have data and analysis needs, let's chat.

Get in touch
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Frequently asked questions

Is there a free trial available?
Yes, you can try a demo survey for free - it even includes an AI integration to help you make questions for a short survey. Our team can help you get set up, just send us an email at demo@simbatech.io.
What kinds of plans do you offer?
We offer multiple tiers of subscription plans to serve the needs of different customers, depending on the number of customers they serve and the level of consulting they need to get up-and-running. For a rate sheet, contact hello@simbatech.io.
What is your pricing?
We offer two multiple tiers on monthly subscriptions, and a discounted annual subscription. For a rate sheet, reach out to hello@simbatech.io.
How does billing work?
We bill based on a monthly subscription, and also offer a discounted annual rate.
What can Simba be used for?
Simba is great for longitudinal and pulse-check surveys. These surveys are short, generally less than 20 questions, and repeatable. We find that this style of survey is great for sentiment analysis and getting real, direct data on change over time. It’s also a good fit  for market research and collecting information from distributed teams.Impact organizations often have long surveys, since they currently don’t have direct community outreach. We have methods for managing longer surveys (e.g. question randomization) to consolidate them for ease of delivery over Simba. Shorter surveys have higher completion rates, no matter what the delivery method!
Can Simba be used by any organization?
We specialize in the needs of "impact organizations," defined as organizations with a primary goal of positive social or environmental impact. These can be organizations like nonprofits, social enterprises, or governments. We do not and will never sell ads or sell the data we collect.
Is it safe to use AI for this kind of analysis?
Yes! We use AI to conduct tasks like coding for sentiment analysis or voice memo transcription - simple, repeatable tasks that would normally be done by a human. In fact, AI is more likely to execute these kinds of tasks reliably and without mistakes than human operators, because it is not prone to human error from things like fatigue or inconsistent training.

We consistently cross-check our AI outputs to make sure they are in line with what we would expect from manual review. We don't see AI as a replacement for human judgement.
Do you help organizations with other tech things?
While we focus on offering our subscription product, we take customer feedback very seriously and build our backlog based on their feedback. We also offer consulting packages to help with data strategy and related things. That said, our core focus is helping with data collection and analysis, and building tech that facilitates this.
How does Simba make money?
The international development sector is huge - Americans alone donate about $500 billion annually to nonprofits. We charge organizations in this sector a subscription fee for using our service.

As a for-profit social enterprise, we balance positive social impact with profitability, and believe it’s important to be self-sustaining in order to ensure we’re creating value and can scale our impact over time.